A Simple Idea, A Big Impact
An electric scooter rental service can bring enormous benefits to small communities by reducing traffic, pollution, and transportation costs for people. At the same time, it is a profitable business idea for an entrepreneur who wants to contribute to the future of their city.
Why Choose Small Cities?
Major mobility brands, such as Bolt or Lime, avoid small cities because they don’t consider them profitable enough. This is where you come in! When competition is almost non-existent, you have a better chance to build a solid business, create jobs, and help develop the community.
The ideal cities for this model are those with over 30,000 inhabitants, which have an active center, a university, or many young people. Some great examples include:
- Alba Iulia – A tourist city with many annual visitors.
- Târgu Mureș – A university city with students who need fast transport.
- Râmnicu Vâlcea – A local business hub with heavy car traffic.
- Piatra Neamț – A city with tourism potential and students.
- Bistrița – An active area with many daily commuters.
Mini Business Plan
1. Initial Investment
- Purchasing electric scooters: 50-100 units x €500 = €25,000 - €50,000.
- Rental software (mobile app, payment system, GPS) = €5,000 - €10,000.
- Charging stations = €3,000 - €7,000.
- Initial marketing = €2,000 - €5,000.
- Total investment: €35,000 - €75,000.
2. How Does the Business Model Work?
- Users download the app and scan a QR code to unlock the scooter.
- Recommended pricing: €0.40 for unlocking + €0.10/minute.
- Estimated revenue: If each scooter is used 5 hours/day x 10 trips/hour x 30 days x €0.10/minute = €7,500/month for 50 scooters.
- Return on investment: 6-12 months.
Advantages of This Business
✅ Low competition – You have a clear competitive advantage.
✅ Reduced pollution – Electric scooters contribute to a cleaner environment.
✅ Faster and cheaper transport – Perfect for students, tourists, and commuters.
✅ Scalable business model – You can start in one city and expand quickly.
✅ Low operating costs – Minimal employees, just maintenance and energy expenses.
Challenges and How to Overcome Them
⚠ Vandalism – Install security systems (GPS, alarms) and set up fixed rental stations.
⚠ Seasonality – Demand drops in winter, but you can offer cheaper monthly subscriptions. ⚠ Maintenance costs – Choose high-quality scooters and hire a local mechanic.
⚠ Regulatory obstacles – Check local regulations and collaborate with the city hall for authorization.
Why Does This Business Matter for Romania?
Romania V3 is about a free Romania, where every entrepreneur can succeed through hard work and good ideas. This service can bring real benefits to people, reduce pollution, and make small cities more modern.
While major cities attract most investments, small cities also need smart solutions. Now is the time to act! With a well-structured plan, you can be a pioneer in urban mobility for small towns in Romania.
